Nader Abdelnaser

NaderAbdelnaser

Performance Marketing Manager and Google Ads expert

$50M+ in ad spend managed across MENA. I run Google, Meta, TikTok and Snapchat campaigns for e-commerce and lead-generation brands, and I set up tracking first so every pound and riyal spent ties back to revenue.

See the results Contact me

Latest: at Flaketech I helped generate EGP 30M+ in sales at a 13x ROAS in 10 months.

Nader Abdelnaser smiling at his desk next to a laptop and a Google Ads Expert mug
$50M+in ad spend managed across MENA
8+years in digital marketing and sales
80+brands across e-commerce, education, health and B2B
13xROAS at Flaketech over 10 months

Member of Elevr

The Top 1% Media Buyer Community in the Middle East.

Companies I've worked with

Flaketech

Performance Marketing Specialist, Nov 2025 to Sep 2026

EGP 30M+in sales
13xROAS
10months

Google Ads, Meta and TikTok for a Shopify e-commerce client, with media plans that set KPI and ROAS targets for each channel and attribution reconciled against Shopify and Salla.

Siera

Growth Marketing, Apr to Oct 2025. A top 10 lighting brand in Saudi Arabia.

PioneersNow

Performance Manager, Aug 2024 to Mar 2025.

Marketangy

Performance Media Buyer, May to Aug 2024.

What I do

Paid media from the first campaign plan to the weekly report, with the tracking and landing page work that makes the numbers trustworthy.

Full-funnel advertising

Google Ads, Meta, TikTok and Snapchat, planned around the whole customer journey from first click to repeat purchase.

Conversion rate optimization

Landing page and funnel fixes based on how visitors actually behave, so every unit of spend does more work.

Tracking and analytics

GTM, GA4, Conversions API and server-side tracking, checked against Shopify or Salla as the source of truth.

AI-driven media buying

AI tools for creative testing, analysis and reporting, with budget and strategy decisions kept in human hands.

1

Audit and plan

Review the funnel, the tracking and past spend. Set KPIs and ROAS targets for each channel before anything launches.

2

Launch and test

Build campaigns, test creatives and audiences against a clear baseline, and cut what doesn't earn its budget.

3

Scale and report

Raise budgets on what works while watching ROAS and CPA, with daily, weekly and monthly reporting.

Brands I've worked with

I have worked with 80+ brands across e-commerce, education, healthcare and B2B and B2C services. These are some of them.

Mobile apps

Results

Real ad accounts and store dashboards. Open any card to see the original screenshot next to its numbers.

Screenshots are shown exactly as exported, with no edits. Currencies appear as each platform shows them. A * marks a figure I calculated from the screenshot, usually cost divided by purchases.

These are some of my case studies and some of the screenshots, not all of them. I have many more that aren't shown here, and I'm glad to walk through them on a call.

Experience

Nov 2025 to Sep 2026

Performance Marketing Specialist

FlakeTech, a digital marketing and e-commerce services company

  • Managed Google Ads, Meta and TikTok campaigns for a Shopify e-commerce client.
  • Built media plans with KPI and ROAS targets for each channel.
  • Owned UTM tracking and reconciled attribution against Salla and Shopify.
  • Ran Performance Max asset groups, DPA catalog strategy and promotion reporting.
Apr to Oct 2025

Growth Marketing

Siera, one of the top 10 lighting brands in Saudi Arabia

  • Drove B2B and B2C sales with paid campaigns on Google, Meta, Snapchat, TikTok and LinkedIn.
  • Led optimization work to increase sales and ROI.
Aug 2024 to Mar 2025

Performance Manager

PioneersNow Agency

  • Managed sales targets across client accounts and built strategies and action plans.
  • Set up tracking tools and ad accounts, launched campaigns, then tested and scaled them.
Jul 2024 to present

Marketing Manager (hybrid)

Future of Study Abroad

  • Run TikTok, Meta and Google campaigns that grow student enrollment.
  • Built and manage the marketing and sales team, and work directly with international universities.
May to Aug 2024

Performance Media Buyer

Marketangy Agency

  • Managed campaigns for every agency client across services, courses and e-commerce.
  • Oversaw the full sales process per client.
Nov 2023 to Apr 2024

Performance Media Buyer

DAAD Marketing Agency

  • Managed budgets and campaigns across social platforms for 50+ Saudi online stores.
  • Used performance analysis to drive optimization decisions.
Sep 2018 to Oct 2023

Marketing and Sales Specialist, then Team Leader

IATD and AUTM, Gulf-region course providers

  • Moved from social media specialist to team leader, leading digital marketers and sales agents.
  • Closed $100,000+ in course sales through direct client communication, with zero paid ad spend.
  • Trained and coached the sales team on conversations and closing.

Tools and platforms

  • Google Ads
  • Meta Ads
  • TikTok Ads
  • Snapchat Ads
  • LinkedIn Ads
  • GTM
  • GA4
  • Conversions API
  • Server-side tracking
  • UTM tracking
  • Supermetrics
  • Shopify
  • Salla
  • Zid
  • WordPress
  • OpenCart
  • Zoho CRM
  • Canva

Training and education

  • Elevr, top 1% media buyer community in the Middle East
  • Advanced Google Ads
  • GTM and GA4 (Ebrahim Hendawy)
  • Performance Creative Master Course (DARA Denney)
  • Advanced Media Buying, Growth Hack Academy
  • Bachelor of Commerce, Business Administration, 2022

Let's talk about your next campaign.

I'm open to new roles and to hearing about your growth goals. Send a message and I'll reply within a day.

Email naderabdelnaser6@gmail.com Write an email
WhatsApp and phone +20 100 207 3463 Message on WhatsApp
Resume